Streamlining E-Commerce Platforms to Help Small Businesses Reach Broader Markets and Scale Operations

There has been great dependency on the use of e-commerce platforms, and this has provided opportunities for small businesses targeted to expanding their operations to a larger number of people. The proper use of these e-commerce platforms has tackled challenges with technical literacy, integration of e-commerce platforms and customer engagement. In this work the effect of e-commerce solution on small businesses was assessed. In this research a cross-sectional method was employed, and data was gotten from 40 small businesses from different industries questionnaires and interviews. It was shown that 75% of the interviewees attested that the use of e-commerce solutions resulted in an increase in their operational efficiency and customer acquisition. The common challenges that small businesses face was highlighted in these research through the questionnaires and interviews. Some of these challenges included the issues with navigation of e-commerce platforms and integration of newer solution into the small business ecosystem. The study highlights the advantages of developing a comprehensible, adaptable e commerce platform that focusses on addressing the needs of small businesses and highlights that attending to the issues that small businesses are faced with these businesses can utilize e-commerce platforms to foster growth, drive innovation and impact the economy significantly.